Features: We like the fact that the standard version of Magento contains all the features that are required from a good, modern e-commerce solution. Since the basics of an ecommerce solution, such as a good catalog management system, shopping cart, search, checkout and administration functions are so well taken care of by Magento, we can concentrate on adding those features that add that extra bit that differentiates one online shop from the other.
Flexibility: Magento is very flexible, allowing us to extend it easily to add new features, or modify existing ones.
Roadmap: The company that created Magento, Varien, has drawn up an exciting roadmap for adding additional features to the product. Having a well thought out roadmap ensures that Magento is likely to stay relevant in the future, and the customers who have launched their online shops on earlier versions will be able to upgrade without much difficulty.
Community: Magento now has a large community of people, both technical and functional, who frequent its message boards to report bugs, offer solutions, suggest improvements and share their experiences of using Magento. Some of them even write software, called extensions, that add new features to Magento’s basic functionality.
To read more about Magento, go to the
Magento Ecommerce website.